"Price penetration strategy may achieve the sales revenue".

Question

06 Jan 2025

Answer :

Word Count : 294

Price penetration strategy involves setting a low initial price for a new product or service to attract customers and quickly gain market share. In the context of Retail Operations and Store Management-II, this strategy can significantly impact sales revenue in the short term. By offering competitive prices, retailers can attract a larger customer base, increase foot traffic, and build brand awareness.

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