Post-Purchase Behaviour in the Subscription Economy 

Investigate post-purchase behaviour trends in the context of the subscriptionbased business model. Discuss how businesses can foster customer loyalty and
satisfaction in a market characterized by subscription services. (eg: OTT
platforms/ mobile services/ grocery stores etc)

Post-Purchase Behaviour in the Subscription Economy

Introduction

In the evolving landscape of the subscription economy, understanding post-purchase behavior is pivotal for businesses striving to enhance customer loyalty and satisfaction. The subscription model, prevalent in various sectors such as OTT platforms, mobile services, and grocery stores, reshapes the traditional customer lifecycle. Unlike one-time purchases, subscriptions involve ongoing interactions and continuous value delivery, necessitating a nuanced approach to customer engagement after the initial transaction.

Trends in Post-Purchase Behavior

1. Expectations of Continuous Value: Subscribers expect ongoing value from their subscriptions, often seeking continuous updates, improvements, or new features. For OTT platforms like Netflix or Disney+, this means regularly refreshed content to ____ ___ ____ ______ ____ ________ ______ __________ _________ ________ ________.
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