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Organisational culture in tourism refers to the shared values, beliefs, norms, and practices that shape the behaviour of employees and management within tourism enterprises such as hotels, travel agencies, airlines, and tour operations. It influences how services are delivered, how employees interact with guests, and how management functions are carried out. Since tourism is a service-oriented industry, organisational culture plays _______ ________ ________ _________ ___ _________ ________.
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