Operational and Strategic Control 

Operational Control

Operational control systems are designed to ensure that day-to-day actions are consistent with established plans and objectives. It focuses on events in a recent period. Operational control systems are derived from the requirements of the management control system. Corrective action is taken where performance does not meet standards. This action may involve training, motivation, leadership, discipline, or termination.

Evaluation Techniques for Operational Control:

• Value chain analysis: Firms employ value chain analysis to identify and evaluate the competitive potential of resources and capabilities.   By studying their skills relative to those associated with primary and support activities, firms are able to understand their cost structure and identify their activities through which they can create value.
• Quantitative performance measurements: Most firms prepare formal reports of quantitative performance measurements (such as sales growth, profit growth, economic value-added, rational analysis, etc.) that managers review at regular intervals.   These measurements are generally linked to the standards set in the first step of the control process.   For example, if sales growth is a target, the firm should ____ ______ ________ __________ _______ ________ _______ _________ _____ _______ ___ _____.
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