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Omnichannel retailing refers to the integration of physical stores, e-commerce websites, mobile applications, social media platforms, and other customer touchpoints into a unified shopping experience. This model has transformed traditional retailing and requires a fundamental shift in supply chain strategy because customers now expect seamless purchasing, faster delivery, product availability, and flexible return options across all channels. Retailers can no longer manage online and offline operations separately; instead, they must build an integrated and responsive supply chain system. Traditional retail supply chains were designed mainly for bulk deliveries _____ _________ _________ _____ ___ _____ _________.
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