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Omnichannel retail represents a significant evolution from traditional retail approaches, requiring retailers to offer a seamless shopping experience across multiple channels, including physical stores, online platforms, mobile apps, and social media marketplaces. This shift fundamentally transforms supply chain strategy because the conventional supply chain, which focused on bulk shipments from suppliers to central warehouses and then to stores, must now accommodate a highly flexible, responsive, and interconnected distribution network. The goal is no longer just cost efficiency ___ ______ _______ ________ _____ __________ ___ __________.
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