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Omnichannel retail represents an integrated approach in which customers can interact with a retailer through physical stores, websites, mobile applications, and social media platforms in a seamless manner. In the context of खुदरा व्यापार में आपूर्ति श्रृंखला प्रबंधन, omnichannel retail requires a fundamental shift in supply chain strategy because the traditional linear supply chain model, designed mainly to replenish stores, is no longer sufficient. Instead, retailers must build agile, responsive, and technology-driven supply chains capable of fulfilling orders from multiple channels simultaneously while maintaining service quality, cost efficiency, and inventory accuracy. In traditional retail supply chains, the primary objective was to move goods from manufacturers to distribution centers and then to physical stores based on forecasted demand. Inventory planning was store-centric, and performance was measured through metrics such as stock availability on shelves and turnover rates. However, omnichannel retail changes the demand pattern significantly. Customers may browse products online, check availability at nearby stores, order through mobile apps, and choose delivery at home or pickup from the store. This creates a complex network of demand points and fulfillment options. Therefore, the supply chain must shift from being supply-driven to being customer-driven. One of the most important strategic changes is the need for real-time inventory visibility across all channels. In an omnichannel environment, inventory is no longer confined to a single sales outlet. A product stored in a warehouse or in a store can potentially serve both walk-in customers and online buyers. This requires advanced inventory management systems that integrate data from all physical and digital touchpoints. Without such integration, retailers may face _________ _____ ____ _______ _______ ______.
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