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Observation method is a systematic technique of collecting data by watching, listening to, and recording behaviors, events, or situations as they occur in their natural or controlled settings. In communication research, this method is especially useful for studying actual media practices, audience behavior, interpersonal interactions, and organizational communication without relying only on what people say about their behavior. It allows the researcher to understand ________ __________ ________ _______ _____ _______ ________ ________ _______ __________ ______.
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