Question

Micro and Macro environmental variables

06 Sep 2023
Answer :
Word Count : 367
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Criteria Micro Environment Macro Environment
Definition The immediate and controllable factors directly affecting an organization's operations and decisions. The broader, uncontrollable external factors that influence an organization's business environment.
Scope Limited in scope and primarily internal to the organization. Comprehensive, encompassing the entire industry or market and extending beyond the organization's control.