Market segmentation

Market Segmentation in Library and Information Centres

Market segmentation involves dividing a broad target market into smaller, more manageable sub-groups with distinct needs, preferences, or characteristics. In the context of Library and Information Centres (LICs), this approach allows for tailored services and resources that meet the diverse needs of various user groups.

1. Demographic Segmentation: This involves categorizing users based on age, gender, education ___ _________ _____ _________ _______ ______.
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