Market segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into smaller, more manageable and homogeneous segments based on specific characteristics, needs, or behaviors. This approach allows businesses to tailor their marketing efforts and offerings to better meet the diverse preferences of different customer groups.

Key points about market segmentation:

1. Purpose: Market segmentation aims to identify distinct groups of consumers with common characteristics and interests, making it easier ____ _____ _________ ______ __________.
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