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Lighting plays a vital role in visual merchandising as it influences customer perception, highlights products, and creates the desired shopping atmosphere. The correct use of lighting not only ensures visibility but also enhances the aesthetic appeal of a store, making merchandise more attractive and noticeable. Different types of lighting such as ambient, task, accent, and decorative serve specific __________ ___ _______ ________ _______ ___ _______ _____ _________ _____.
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