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In tourism marketing, distribution channels play a crucial role in connecting tourism products and services with potential travelers. These channels can be broadly classified into three levels: direct, indirect, and hybrid distribution channels. Direct distribution channels involve the tourism provider directly offering their services to the customer without intermediaries. Examples include hotel websites, airline booking platforms, and tour operator offices. Direct channels allow providers to control ___ _______ _____ __________ ___ ________ ____ ________ ______ ______ ______ _______.
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