Identify an example of a crisis faced by an organisation. Evaluate the

Question

Identify an example of a crisis faced by an organisation. Evaluate the public relations strategy used to manage the crisis and suggest alternative approaches.

05 May 2025

Answer :

Word Count : 249

One notable example of a crisis faced by an organization is the 2018 Facebook–Cambridge Analytica data scandal. In this case, it was revealed that data from millions of Facebook users had been harvested without consent and used for political advertising purposes. The crisis significantly damaged Facebook’s public image and trust.

Facebook’s initial public relations strategy involved denial and deflection. CEO Mark Zuckerberg __________ ______ _________ _________ _______.
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