Identify a prominent social issue that has been the focus of a recent marketing campaign. Critically evaluate how marketing communication has been applied in this campaign. Discuss the impact of these strategies on public perception. (350 words)

A recent marketing campaign that has addressed a prominent social issue is Dove's "Real Beauty" campaign, which aims to challenge beauty stereotypes and promote body positivity. Dove's campaign, launched in the early 2000s, continues to evolve, with recent iterations focusing on inclusivity, diversity, and self-acceptance.

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