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Heritage and tourism entrepreneurship involves creating and managing business ventures that capitalize on cultural, historical, and natural heritage to attract tourists while promoting local traditions and sustainable development. Entrepreneurs in this sector identify unique heritage assets, such as monuments, cultural festivals, handicrafts, traditional cuisine, and historical sites, and develop products or services that offer meaningful experiences to visitors. Key aspects _____ _______ _______ ___ ____ ______ ______ _____ ________ ___.
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