Question

Give an overview of any two major organisations/associations representing the voice of the MICE stakeholders.

17 Apr 2025
Answer :
Word Count : 1134

The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector has emerged as a dynamic and influential part of the global tourism and hospitality industry. It plays a crucial role in facilitating business development, knowledge exchange, and international cooperation. The increasing complexity of MICE operations and the rising expectations of stakeholders have necessitated the establishment of professional organisations and associations that represent the collective voice of the industry. These organisations aim to promote best practices, advocate policy reforms, offer training and certification programs, and serve as networking platforms. Among the prominent global associations in MICE management, two major entities stand out for their influence and contributions: the International Congress and Convention Association (ICCA) and the Professional Convention Management Association (PCMA). Both organisations have played a pivotal role in shaping the global MICE landscape by supporting stakeholders through research, advocacy, education, and collaboration.

International Congress and Convention Association (ICCA)

The International Congress and Convention Association (ICCA), founded in 1963 and headquartered in Amsterdam, Netherlands, is one of the most influential global organisations in the MICE industry. It primarily focuses on the international association meetings market and represents over 1,000 member companies and organisations in nearly 100 countries. ICCA's membership base is highly diverse, including convention bureaus, meeting planners, professional congress organisers (PCOs), destination management companies (DMCs), airlines, hotels, and technology providers.

Objectives and Functions

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