Give an account of social events and weddings as major segments of the event industry. Also give your own case study.

Event planners do a lot more than plan events. They also coordinate and execute of all facets of meetings and events. These responsibilities can include budgets, event sites, permits, transportation, lodging and on-site staff. They can extend to hiring third-party service providers, such as musicians, food service, security and speakers. As a small-business enterprise, event planning requires a thorough understanding of the market potential where you're located.

Social Event Planners

The social event segment is most vulnerable to factors such as unemployment rates and disposable incomes. IBIS, a global business intelligence provider, reported that the market for social events showed negligible growth of 0.7 percent over the five years starting in 2007, and projected a modest 2.5 percent increase for 2012. IBIS also noted the decline in formal weddings, a major revenue driver for social planners. A total of 335,044 companies operated in the social segment of the industry in 2012 and employed 352,699 people — an average of 1.05 people per firm. These numbers show that the vast majority of social event planning firms are one-person operations.

Indian weddings form a major part of the overall events industry in the country. Added to this the festivities and glitz of an Indian wedding add meaning to the word ‘experiential.’ A great wedding is one that has all the details of design going into it. There needs to be holistic planning that involves meticulous designing ___ _________ _____ __________ __________ _______ _______.
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