Franchising as a tool for overseas market entry

Question

13 Sep 2024

Answer :

Word Count : 312

Franchising as a Tool for Overseas Market Entry

Franchising is a strategic tool for international market entry, enabling businesses to expand globally with reduced risk and capital investment. It involves a franchisor granting the right to operate a business using its trademark, brand, and business model to a franchisee, who manages local operations. This approach leverages the franchisee's knowledge of the local market, thus facilitating a smoother entry into foreign markets.

Advantages of Franchising:

1. Local Expertise: Franchisees __________ ______ _________ ______ ______ __________ _______ _____ _______ ____.
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