Features of search tools 

1. Improved load speeds for search results and content pages

Customers are always evolving, and that can prove costly for companies that don’t change with them. Nearly three-quarters of American consumers won’t wait 5 seconds for a web page to load.² Compounding that challenge is the fact that a 1-second delay in page load speed can cost a company about $2.5 million per day.³

What do search-results page load speeds have to do with content-page load speeds? They’re the two sides of the site performance and user experience coin. Users would rather leave your site than wait for a slow page to load, and it doesn’t matter if that page is a search results page or a content page. Factor in the various devices customers are using, plus whether they’re searching by voice or by querying, and ensuring optimal site performance becomes a challenge.

Good vendors not only realize this, they can provide you with a strategy and technical capabilities that ensure your load speeds for search results pages and content pages are integral and tied together. These aspects shouldn’t be thought of as separate components of the user experience. Customers may wait a few seconds for an internal search engine results page to load, but once they click on a content page, if they have to wait a few more seconds for that page to load, they’re likely ________ _________ ______ _____ ___ _____ ____ ________ _____.
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