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Familiarization tours, commonly known as FAM tours, are specially organized trips provided by tourism boards, travel agencies, or tour operators to travel agents, media personnel, and industry stakeholders. The primary purpose of these tours is to promote specific destinations, tourism products, or services by giving participants firsthand experience of what a tourist can expect. In tourism marketing, familiarization tours play a crucial role _____ _____ ________ ____ __________.
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