Explore and study any two E-commerce business ventures of India and elaborate on its growth pattern in last 10 years.

Over the past decade, the e-commerce sector in India has experienced remarkable growth, particularly in the apparel industry. This growth has been driven by advancements in technology, the increasing use of smartphones, greater internet penetration, and the shift in consumer behavior towards online shopping. The apparel industry, being one of the fastest-growing segments within e-commerce, has seen numerous ventures rise to prominence, leveraging these trends. Among the many, Myntra and Ajio are two notable e-commerce business ventures that have significantly contributed to and benefited from the changing landscape of online retail in India. In this answer, we will explore these two ventures, their growth patterns, and how they have adapted to the dynamics of the Indian market over the past decade.

Myntra

Myntra, launched in 2007, initially started as a personalized gift store but pivoted to become a leading fashion and lifestyle e-commerce platform in India. It was acquired by Flipkart in 2014, which provided Myntra with the financial backing and infrastructure to grow exponentially. Myntra’s primary focus has been on the apparel sector, and over the last decade, it has established itself as a dominant player in the Indian e-commerce industry, particularly in fashion retail.

Growth and Development Over the Last Decade

1. Expansion of Product Portfolio: Myntra initially focused on selling branded apparel but has since expanded to include a wide range of products, including footwear, accessories, and beauty products. ________ _____ _______ __________ ______ ________ ___.
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