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Sampling is an important technique used in social psychology research for selecting a smaller group of individuals from a larger population to study psychological processes, attitudes, behaviours, and social interactions. Since it is often difficult to study an entire population, researchers use sampling methods to obtain representative information. Proper sampling helps social psychologists make accurate observations and generalize findings about human behaviour. Sampling methods are broadly classified into probability and non-probability sampling techniques. Probability sampling methods are those in which every member of the population has a known chance of being selected. These methods reduce bias and increase the reliability of research findings. Simple random sampling is one of the most basic probability __________ ____ ______ _____ ____ ___ _________ _____.
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