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Survey research is a systematic method of collecting information from a selected group of respondents to describe, compare, or explain characteristics, opinions, attitudes, behaviours, or conditions of a population. It is widely used in social sciences, education, health, business, and other fields because it enables researchers to collect standardized information from a relatively large number of people. A major characteristic of survey research is the use of a clearly defined population. The researcher identifies the group about which conclusions are to be drawn and selects a sample when studying the entire population is not feasible. Proper sampling is important because the quality and representativeness of the sample directly influence the validity of the findings. Probability sampling techniques such as simple random, stratified, and systematic sampling are commonly used to improve representativeness. Another important characteristic is the systematic collection of standardized _________ ______ __________ ______ ___ __________ ___ ______ ___.
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