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International marketing logistics refers to the management and coordination of the flow of goods and services across international borders, from the point of origin to the end consumer. It involves the strategic planning and execution of various activities, including transportation, warehousing, inventory management, order fulfillment, packaging, and distribution. The goal of international marketing logistics is to ensure that products are delivered in a timely, cost-effective, and efficient manner, meeting the demands of customers in foreign markets. It is an essential component of the broader international marketing strategy as it facilitates ____ _________ _________ ______ ___.
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