Question

Explain quota sampling as a sampling method. Compare it briefly with stratified random sampling in terms of procedure and reliability.

20 Jan 2026
Answer :
Word Count : 518
Quota sampling is a non-probability sampling method in which the researcher selects a sample that reflects certain characteristics of the population in predetermined proportions. The population is first divided into categories based on variables considered relevant to the study, such as age, gender, caste, class, education, or occupation. The researcher then fixes quotas for each category according to their proportion in the population or according to the objectives of the study. Data are collected until the required number of respondents in each category is reached. The selection of individuals within each quota is left to the researcher’s judgment or convenience, rather than being ___ __________ _________ _____ ____ ____.
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