Explain how attitudes predict behavior.

Attitudes structure can be described in terms of three components.

Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.

Behavioral (or conative) component: the way the attitude we have influences on how we act or behave. For example: “I will avoid spiders and scream if I see one”.

Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

Attitude Strength

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