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The AIDAS approach is a classical communication and promotional model used in marketing to explain how a consumer moves from first becoming aware of a product to finally taking purchase action. AIDAS stands for Attention, Interest, Desire, Action and Satisfaction. It describes the psychological stages through which a customer generally passes during the buying process. In retail marketing and communication, the AIDAS approach is useful for designing advertisements, sales promotions, store displays, personal selling, digital campaigns and other communication activities that influence consumer behaviour. The first ______ _________ ______ _______ ________ _______.
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