Discuss ways to increase extrinsic motivation.

1. Creating awareness

If you mention the program multiple times in your communication, the employees will be reminded to start. You could mention it in emails or in conversations, but you could also organize a specific kick-off. Our research shows that this leads to a significantly higher activation, up to 73%. It’s important that relevant and practical information is shared, so that it is as specific and easily available as possible for the employees.

2. Enthusiasm is infectious

Talk enthusiastically about the benefit of the program to convince employees. It also helps when direct managers know about the program, have experienced it themselves, believe in it and talk about it enthusiastically as well. This triggers curiosity and makes sure that employees at least take a look to see if the program is as good as it’s made out _______ ______ _____ ______ ________.
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