Discuss the tasks carried out by the Promotion and Sales Department of a publishing house. What are the various methods of book promotion usually adopted by publishers?

Sales promotion can be defined as activity. which consists of marketing of a product or promotion of a service. It includes functions such as personal selling, advertising, displays, exhibitions and other activities, which increase sales and expand the market of a product.

Sales promotion consists of certain materials and techniques. which are used to help sell the product. Sales promotion materials are usually not directly aimed at the actual buyer by the publisher, but are prepared for the use of the retail seller. Sales promotion is a dierse collection of incentive tools, mostly of short term nature designed to stimulate quicker or greater purchase of a particular product by the actual user or the trader.

Sales promotion aims to provide direct stimulus to produce a desired response by customers. It is also defined as a ‘direct inducement which offers an extra value or incentive for the product to sales force. distributors __________ _________ _____ ______ _______ _______ _______ __________ ___ ________.
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