Discuss the steps involved in setting up a Travel Agency.
Setting up a travel agency involves several structured steps to ensure legal compliance, operational efficiency, and customer satisfaction within the tourism undertaking. The first step is market research and planning. This includes identifying target markets (such as leisure, business, adventure, or inbound tourism), understanding competitors, and outlining the agency's unique selling proposition. A comprehensive business plan should also be prepared, detailing objectives, services, marketing strategies, and financial projections.
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