Discuss the seasonality concept in relation to tourism and the methods how it can be measured.

The concept of seasonality is perceived to be familiar to many, however, there is no unique and precise definition of it.The concept of ‘season’ stems 'saison' which represents an ideal or favorite business period.   Season is “the most important period within the year, in which some certain things are abounding”.  It also refers to the existence of unevenness or fluctuation during the course of the year, which occurs in relation to a specific season. Seasonality is the systematic, although not necessarily regular, intra-year movement caused by changes in the weather, the calendar, and timing of decisions, directly or indirectly through the production and consumption decisions made by the agents of the economy Butler (1994) explains seasonality as ‘a ______ _______ __________ _________ ________ __________ _____ __________ ______ ________ ______ _________.
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