Discuss the role of menu in a successful restaurant venture. Which factors will you take into account while deciding a menu for a restaurant?

A well-designed menu draws the attention of the customers to the high-profit items and boosts sales. A well-designed menu is one of the most crucial characteristics of a good restaurant. If you look carefully at what a successful restaurant does, that a relatively less busy restaurant doesn’t, it is often the menu designing. Even if the items that are served at the two outlets are pretty much the same, chances are the famous restaurant has efficiently tapped the menu to draw profits.

A menu is the range of food and beverage items offered by a food service outlets. The menu covers (card) is the written document which is used to present the guest. The word menu‘ is a French term. The English refer to it as the ‗Bill of fare‘. The menu also clearly defines the chef‘s tasks. He can:-

1. Order appropriate raw materials without having to keep high inventories.

2. Design the menu around the cook‘s skills.

3. Plant his production schedule for the day.

4. Gear the kitchen with the appropriate equipment and suppliers required.

The menu has the following characteristics and importance:

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