Discuss the importance of environmental analysis of a business plan. Explain any two tools of environmental analysis.

Environmental analysis offers the following benefits:

(i)  Environmental analysis makes managers aware of the linkage between an organization and its environment and keeps them alert and informed.

(ii) Environmental analysis helps the company to identify the threats and opportunities before it. It serves as an early ____ _________ _________ ____ _______ ______ _____ __________ _____ ______ ____ ________.
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