Discuss the essentials of passing off action with the help of case law as laid down by courts in trademark cases.

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The object of the trade mark is to make the goods of a manufacturer or trader known to the public as his and thereby enable him to secure in course of time such profits as may accrue from the reputation which he may build up for his goods by superior skill, efforts and enterprise. To the purchaser a genuine trade mark gives assurance of the make and the quality of the article he is buying. The concept of trade marks and the law governing the use thereof owe their origin to business _______ _________ _____ ________ _____ _________ __________ ____.
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