Discuss giving suitable examples the application of the market segmentation concept in tourism.

 Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Both tourism researchers and tourism industry use market segmentation widely to study opportunities for competitive advantage in the marketplace. 

Every tourist is different. Every tourist feels attracted by different tourist destinations, likes to engage in different activities while on vacation, makes use of different entertainment facilities and complains about different aspects of their vacation. While all tourists are different, some are more similar to each other than others: many people enjoy culture tourism, many tourists like to ski during their winter holiday and many tourists require entertainment facilities for children at the destination. Acknowledging that every tourist is different and that tourism industry cannot possibly cater for each individual separately forms the basis of market segmentation. Smith (1956) introduces the concept of market segmentation as a strategy. He states  that “Market segmentation consists of viewing a heterogeneous market (one characterized by divergent demand) as a _________ _______ __________ _________ __________ _________.
_______ ___ ____ ____ ____ __________ _______ __________ _________ __________ ___ __________.
__________ _______ ________ ______ ______.
________ _______ ___ __________ ________ __________ ____ ________ ___.
_______ ___ _________ _____ ______ __________ ________ ___ ________ _____ ________.
_____ _______ _______ __________ _________ ___ _______.
____ ____ ____ _______ _____ ________ _________ ____ ____ __________ ________.
___ ________ ______ __________ ________.
_______ ___ ________ _____ __________ _______ _______ ______ _______ ______.
__________ ___ _______ _________ ___ ___ ______ ________ _______.
_____ ___ ________ _________ _________ ____ __________.
_____ ______ _____ __________ _________ _____ _______ _______ _________.
___ _____ ______ _____ ________ _________ _________ __________ _________ __________ _________.
_____ _________ _________ ______ ________ ___.
__________ ____ _________ ___ _____.
___ _________ ___ _________ ____ ___ ___ _____ ______.
__________ ________ _________ _______ ________ ________ ________ __________ ________ _______.
__________ __________ __________ _________ ________ ___ __________ _______.
_____ __________ __________ _____ _________ _______ _______ __________.
______ _________ _________ ____ __________ _____ ___ ______ ____ ____.
__________ _______ _________ _____ __________ __________ ___ ___ __________ _____ ______ ___.
_____ ______ __________ _________ ________ ________.
_______ ____ _______ _____ ___ _____ ______ _____ __________ __________ __________.
________ _____ ________ ____ ___ _______ ____ _____ _______ _____.
____ _______ _________ _______ _______ ____ _______ _____ _______ _____ __________.
________ _____ ___ _________ ___ _________.
__________ ________ __________ ________ _______ ____ __________ _____ _________ __________ _________.
___ __________ ___ ______ ____ _______ _____ ________ ____.
____ __________ ___ __________ _________.
_____ ___ ______ _________ ___ __________ ____ _______.
_________ ___ _________ _____ _________ _______ ______ ___ ____ ___.
____ ____ _______ ________ _______ ______ ____ _____ _____ __________.
_____ ______ _______ ____ __________.
________ ________ ___ ___ _______.
___ _____ _________ _______ ___ _______ _________ __________ ____ _____ __________ ___.
_______ _______ _______ ____ _________ __________ _________ ______ ___.
______ _______ _______ _____ _________ ___ ______.
____ ______ _____ ________ _____ __________.
______ _____ ____ _________ _________ ________.
_________ _______ ______ _____ ________ _________ _____ ________ __________ _________.
_______ __________ ____ _______ __________.
________ ________ _________ ___ _________ __________ _________ ___ _____.
________ ________ _________ _________ _____.
_______ __________ ______ _______ _______ _________ _________ _________ _________ ______ ________.
___ ______ _________ _________ ____ ________ _______.
_____ ________ _________ ___ ________ ________ _____ ______ ______ _________ ______ ______.
________ ________ _______ _______ ___ ___ ___ _______ __________ __________ ______ __________.
_______ ____ __________ ________ _______ _________ _________ _________ ___ ________ _______ ____.
_________ _________ ________ _______ _________ _______ ____ ________ _________.
______ _____ ______ ________ ________ _________ ___.
_________ ________ ____ __________ ______ ___ _______.
___ _________ ___ ___ ___.
________ _____ _________ ___ _____ ______ ______ _____.
_________ ______ _______ _______ _______ ___ __________ _________ _____ _________ ______ _________.
__________ _______ _______ _____ ________ __________ ______ ____.
_____ ___ __________ _____ ____ ________ _________ ______ ______ ______.
_________ ________ _____ __________ __________ _________ _____.
_______ __________ __________ ___ ________ _________ _________ __________ ________ ________ _______ ____.
________ __________ _______ ________ _________ ____ ___ ________ ________ ____ _____.
_________ _______ ______ _________ _______ ______ ________.
________ ____ _____ _____ _______ _________ _____ ______ ___ ______ _____ __________.
_____ _______ _______ ____ ___ ________ ________ _______.
__________ _____ ______ __________ ________.
______ ________ ___ ____ ____ _______ ______ ___ _________ ________.
____ __________ _____ ___ ____ _________ _______ ________ ____ ____ _________ __________.
____ _________ _________ _______ ___ ____ ____.
___ ________ ________ ________ __________ ____ ________.
________ ___ ______ __________ _______.
______ ____ __________ __________ ___ ________ _______ ____ _____.
__________ ___ __________ __________ __________ _______ __________ __________ _____ ________.
___ ________ ___ _________ ______ ___ _____ ___ ______ __________.
___ _________ _____ ___ _____ ______ _______ __________ __________ _________ __________.
__________ ______ ______ ______ _______ __________ ______ ___ _____ __________.
___ ___ ____ _____ ________ _____ __________ ______.
__________ ____ ____ ___ _______ _____.
______ _________ ____ ________ __________.
__________ ________ ________ _________ ________.
___ _____ _________ __________ ____ _________.
______ ______ __________ ______ ____ _________ ____ _______ __________ __________ _______.
____ __________ ________ ____ _______ ________.
_____ ____ __________ ___ _____ _______.
_________ ____ _____ __________ ______ _____ ________ _______ ________ _______ ____ _______.
____ _________ __________ _____ __________.
_________ ________ ___ _____ ___ ______ _________ ____.
_______ _________ ________ ___ ______ ___ _______ ___.
___ _________ _________ ______ ____ ____ ________ ____ ______.
__________ _____ ____ ____ _____.
__________ _____ _____ _____ _________ _________ ___ ________.
_____ _______ _____ ____ ____ _______ _____ ______ _____ _____ ________ ___.
__________ _____ __________ _________ ________.
_______ ______ ___ ________ _____ ______.
___ ________ __________ ____ ________ ________ _________ _________.
______ ___ __________ __________ ________ ____ _______ ______ _________ __________.
______ _______ _________ ______ ___.
_____ ____ ____ ________ ______ _______ _____ ______ ____ _______ _____ ______.
________ __________ _________ __________ _______ ________ _____ ______ _______ __________.
_________ ___ ___ __________ _______ _____ ______ _________ ______ __________ ______ ________.
__________ ____ _________ __________ ___ _________ ____ ___ ____ ________ ___.
________ _________ _________ ________ ____ __________.
________ ______ ___ _______ _________ ___ _______ __________ _________ ______ _____ ____.
__________ ________ ____ ______ ________ _______ _______ __________ ___ _______.
__________ __________ ________ ____ ________ _______.
____ _________ ___ _________ __________ ___ __________ ________ _____ _____ ______.
____ ___ ______ _____ _______ ___ _____ _________ _________ ______.
_____ ______ _______ ____ _________ ____ _______ ____ __________.
_______ ____ _______ ________ ___.
__________ ________ ______ _____ _______ ______ ________ _____ _____ ______ ____ ________.
_____ ____ ______ ______ ____ __________ _______ ______ ____.
_____ _________ _________ ______ ____ ____ ___ ________ ______ ________ _________ ________.
____ _____ _______ ___ _____ __________.
_____ ____ ___ ____ _______.
_______ ____ _____ ___ ________ ________ ______ ____ _____.
___ _________ ____ ___ _________ _____ _______ _______ ___ ______ _____.
_________ _____ ____ ___.
Get Full Answer on WhatsApp