Discuss factors affecting persuasion.

Persuasion is a process through which individuals influence others to adopt particular beliefs, attitudes, or behaviors. Several factors play a critical role in determining the effectiveness of persuasion.

One primary factor is the source of the message. The credibility, attractiveness, and trustworthiness of the person delivering the message greatly affect how persuasive it is. Individuals are more likely to be persuaded by ____ ____ ______ _______ ____.
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