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Sampling is a systematic process of selecting a representative group of individuals, objects, events, or observations from a larger population for the purpose of conducting research. Since it is often impractical, expensive, or time-consuming to study an entire population, researchers use sampling to obtain reliable and valid information that can be generalized to the population. A well-designed sampling process improves the accuracy, efficiency, and credibility of research findings while minimizing bias and error. The first step in the sampling process is defining the research problem and objectives. The researcher must clearly identify what information is required and determine the characteristics of the target population. A precise research objective helps in selecting an appropriate sampling method and sample size. The second step is identifying the target population. The population refers to the complete set of individuals or units _____ ____ _________ _______ ____ ________ ____ __________ __________.
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