Describe the basic elements in extension management.

In the context of agriculture and rural development, extension agent is the communicator who starts the process of communication. The extension agent and mass media like radio are sometimes visualized as sources or originators of message, which is not correct. Knowledge generates through research and as such the Research Institutes, Research Projects, Universities are the originators or sources of message.

The extension agent obtains the required information from research and carries it to the audience, the farmers. The extension agent is the communicator, a carrier of information. To enhance die process, extension agents may take the help of some aids, known as audio-visual ________ ________ ____ __________ ______ ________ ______ ___ ____.
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