Question

Define the term e-commerce. What are the different approaches of commerce over the Internet? What are the advantages of e-commerce to a business? What are the constraints and limitations of e-commerce? What measures would reduce security risks for performing online financial transactions?

08 Oct 2021
Answer :
Word Count : 666

The term electronic commerce (ecommerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet. Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through ecommerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology

  • Micro-Target an Online Audience.
  • Personalize.
  • Create Content to Build Stickiness.
  • Tailor the Browsing Experience to Target Segments
  • Invest in Mobile.
  • Tap into Logistics.

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