d) Franchising as a tool for overseas market entry

Question

09 Apr 2024

Answer :

Word Count : 277

Franchising serves as a strategic tool for international market entry, enabling companies to expand their operations into foreign markets with lower risk and costs. It involves granting the rights to use a firm's business model, brand, and expertise to a local entity (the franchisee) in exchange ____ _______ ___ _______ _________ __________ _________ ________ _______ ______.
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