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Customer Relationship Management (CRM) in retail refers to the use of IT applications and tools to manage interactions with customers, streamline processes, and enhance customer satisfaction. Traditional CRM systems focus on collecting and analyzing customer data such as purchase history, preferences, and demographics to create personalized marketing campaigns and improve sales performance. Retailers use CRM to track customer behavior, offer loyalty _________ ______ _________ _________ _________ ____ __________ ______ __________ _____.
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