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Customer Relationship Management (CRM) is a strategic approach that helps organizations manage interactions with current and potential customers. It integrates people, processes, and technology to enhance customer satisfaction, loyalty, and profitability. CRM systems collect and organize customer data, including contact details, purchase history, preferences, and feedback, providing managers with a 360-degree view of each customer. This information enables ________ ______ _______ ______ ________ ___ ______ _________.
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