Question

Comment briefly on the following statement:

a)The MRTP Act intends to control concentration of economic power.

b)Consumer behaviour is influenced by social factors such as reference group, family, social roles, social status and opinion leaders.

c)A seller adopts product diversification by adding a new product to the existing product line or product mix.

d)Every product introduced in the market may not succeed.

27 Nov 2020
Answer :
Word Count : 1420

a) The MRTP Act intends to control concentration of economic power.

The main administrative body under the Act is the MRTP Commission. The MRTP Act lays down provisions detailing the terms of office, conditions of service of members, and the appointment of di­rectors. The Commission is a quasi-judicial body, and investigates complaints into monopolistic and restrictive trade practices. The scheme of the Act to prevent the concentra­tion of economic power is to make compulsory the registration of all enterprises which are of a cer­tain size and those which have more than a certain share of the market. The idea behind registration is that this makes it impossible for registered con­cerns to make any further expansion without per­mission from the Central Government.

Under the law as at present, companies (along with their sub­sidiaries and associates) having assets more than Rs. 100 crores, have to register compulsorily with Government and obtain permission for any substan­tial expansion of their units. Similarly, units enjoy­ing one-fourth or more of the market share of a product or service, and having assets of Rs. 1 crore or more, are also subject to the same restrictions.

Such registered companies cannot promote new un­dertakings or amalgamate with others without Government clearance. The rationale behind this is that an economically powerful enterprise, which already controls a major portion of the market, should not, unless there are compelling reasons, be allowed to increase their dominance of the ___ _____ __________ _____ ________ ___ _______ ________ ________.
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