c) Piggy backings

Question

c) Piggy backings

09 Apr 2024

Answer :

Word Count : 321

Piggybacking in international marketing management refers to a strategy where a company capitalizes on the distribution channels or existing infrastructure of another organization to enter a new market or expand its reach. This approach can be beneficial for companies looking to enter foreign markets with minimal investment and risk. Here's a concise overview:

1. Strategic Alliances: Piggybacking often involves forming strategic alliances or partnerships with local firms that already have an established presence and distribution network in the target market. ________ ___ ______ ___ ________ ______ _____ ______ ___ _______.
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