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Entrepreneurs targeting rural markets need to design marketing strategies that are tailored to the unique characteristics of rural consumers. The marketing mix, consisting of product, price, place, and promotion, should be adapted to suit rural needs and behaviors. In terms of product strategy, entrepreneurs should focus on offering durable, affordable, and easy-to-use products that meet the specific requirements of rural households. Products should also consider local preferences, _________ ______ ________ ______ _________ ______ ______.
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