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Marketing to a rural population requires an entrepreneur to carefully adapt the traditional marketing mix—product, price, place, and promotion—to the unique characteristics of rural markets. First, in terms of product strategy, entrepreneurs should focus on affordability, durability, and relevance to the rural lifestyle. Products should meet the specific needs of rural consumers, often emphasizing simplicity, ease of use, and value addition. Local preferences, cultural practices, and seasonal variations must also be considered while ____ _________ __________ __________ ______ __________ ____ ______ ________ _______ _____ ____.
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