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Entrepreneurs aiming to serve the rural population need to carefully frame strategies within the marketing mix to address the unique socio-economic and cultural characteristics of rural markets. In terms of product strategy, offerings must be tailored to local needs, affordability, and usability. Products should be durable, simple to use, and available in small pack sizes to ________ ________ ___ ______ _________ ________ ____ _____ ____ _____ ___ __________.
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