Briefly explain any two scales of data measurement.

Quantitative research requires that measurements be both accurate and reliable. Researchers commonly assign numbers or values to the attributes of people, objects, events, perceptions, or concepts. This process is referred to as measurement. The variables that are measured are commonly classified as being measured on a nominal, ordinal, interval or ratio scale. The following discussion defines and provides examples of each of the four levels of measurement.

Nominal Scale: The nominal scales is essentially a type of coding that simply puts people, events, perceptions, objects or attributes into categories based on a common trait or characteristic. The coding can __________ __________ __________ ___ ____.
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