Brand extension with brand loyalty.

Brand extension is a strategy where a company uses an established brand name to launch new products in a different category. It leverages the existing brand equity, which is the value and trust a brand has built with consumers over time. This is particularly effective when the brand enjoys high loyalty, as loyal customers are more likely to accept new offerings ____ __________ _________ ________ ____ _____ _______ _____ ___.
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